The Ice Queen - Model: Annie Price, Photographer: Andrew Boschier, Makeup and Hair: Bethany Owen (Or Wells as I was known then)
I dived head first into fashion and editorial, and threw everything I had at it. I have learned so much in the last year, and there's a hell of a lot I wish I hadn't had to learn the hard way. I have been spoken to by a few newer (I'm still new in the grand scheme of things!) artists, and other freelancers. So I thought I would do a collection of things I wish I knew 365 years ago. It would have saved a lot of time.
1. If it seems too be good to be true, it's too good to be true. The old saying if it looks like a rat, and smells like a rat, it's probably a rat is true. I have been burnt many times now. I wish I had sometimes maybe asked for a second opinion, or went with my gut instincts. If there are any red flags going off in your head, avoid!
2. Prepare to be pretty broke. You'll put every penny you scrape into your kit, to use it on test shoots. But you'll probably love every second of it.
3. Freelancing: 10% physical work and doing what you love, 90% admin. (These numbers will vary if you're a photographer for sure!) I spend a lot of time writing emails, applying for work, researching, networking, etc etc. Also include in that practice on face charts, and that sort of thing. But it's not too bad. It becomes something that's habit like you would do with a "normal" job.
4. Expect negativity. Friends and family may not understand. You may get asked what your real job is, what you actually do for a living, or when are you going to get a proper job. While you may be gritting your teeth and considering rearranging their features, just smile, and explain this is your job. Just be like Taylor Swift and shake it off. They will understand eventually.
5. If you think you're testing enough, you're not. Eventually you will get to a point where you can be selective because you'll learn your style, what you want in your book and what you love. Until then, test. Grab every single opportunity. Do short student films, do fashion shoots, assist at shows. Learn who you are in the industry and create your book around your skills and your loves.
6. Instagram, Twitter and Facebook are your friends. I have met so many creatives through social media. Talk to everyone, you don't know who will be the person who gives you that chance.
7. Put money into your advertising and networking. Websites like PurplePort and Model Mayhem are better when you have a paid account, and places like Shooting Beauty and The Freelancer Club are paid for only. I was dubious at first but they have been worth it. Another thing is getting involved with Shooting Beauty is you will have experts at hand, as well as opportunities for workshops and events. I learned tonnes at these workshops.
8. Make yourself a good website, or get someone to do it for you. A Facebook page is nice, but you will get more interest if you can actually have a decent website on your business cards.
9. Don't be afraid to say no or stand up for yourself. This is your career and you are responsible for you. If you don't like something - say so! I wish I had done so more. I'd have wasted a lot less time. Team work and everyone being on the same page so if you are not happy, let the team know. Unhappiness will show in your work.
10. And finally - enjoy it!! It's not all serious business. It's hard, and crazy. You will put your all into it, blood sweat and tears. But when you get those images back that take your breath away, it's worth every second of it. When you get that first publication, it is worth it. The first time someone asks your advice on something and you can answer it confidently, it's worth it. Enjoy every crazy second. And the ones that you don't enjoy, learn from them and don't let them tear you down.
Being a freelancer is the best thing I've ever done.
Until next time,
Bethany x
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